About Us
About AW
Renown for editorial excellence, Automation World covers the entire spectrum of industrial automation technologies, from software to hardware devices. AW reports on automation technology developments in the discrete manufacturing and batch/hybrid processing industries. Automation World is part of Endeavor Business Media, a division of EndeavorB2B.
Editorial Staff
Chris McNamara, Head of Content
Phone: 312-806-6908
Chris McNamara joined Automation World in early 2026, after a role leading communications for a data-analytics firm focused on energy distribution. Prior, he served as editor-in-chief for Smart Industry magazine, covering the breadth of digital transformation in the industrial space. Chris' contributions can be found in AW's print and online editions and custom projects, including webinars and podcasts. Earlier in his career, Chris held editorial-leadership roles in the education field, the information-system vertical, and in zoology.
Daniel Gaddy, Lead Reporter
Phone: 205-409-0094
Daniel Gaddy joined EndeavorB2B in 2018. He worked as managing editor for Processing magazine before taking the position of lead reporter at Automation World. Prior, Daniel worked for 15 years at community newspapers in central Alabama, including The Anniston Star. He has a bachelor’s and a master’s degree in journalism from the University of Alabama and was part of the Knight Fellowship for Community Journalism.
Sarah Mattalian joined EndeavorB2B in 2025 as a staff writer for Automation World and Smart Industry covering industry trends and manufacturing technology. In 2025, she graduated with a master's degree in journalism from Northwestern University's Medill School of Journalism.
Madison Ratcliff, Digital Editor
Madison Ratcliff joined EndeavorB2B in 2023 as the digital editor for Automation World, Control Design and Control Global.