Rockwell Automation’s Integration Strategy

Nov. 25, 2024
Blake Moret, chairman and CEO of Rockwell Automation, share insights into the company’s tech stack integration plans at Automation Fair 2024.

“When you think about manufacturing, you can see just how it important it is. From 
providing food and clean water to medicine and energy, what manufacturers do matters,” 
said Blake Moret, chairman and CEO of Rockwell Automation, establishing the Make it 
Matter theme at Automation Fair 2024. 

He added that manufacturing is, of course, also critical to economies, noting that 
Automation Fair attendees are “right in the middle of it” all with their work in industry. 
“There’s nothing less at stake than expanding human possibility,” he said.

Moret’s positioning of the criticality to manufacturing to our economies and well-being 
underscored his explanation of Rockwell Automation’s plans for the next few years.

“We’ve been playing defense to make Rockwell Automation more resilient and we’re proud 
of what we’ve built and bought over the last few years to put together world-class assets in 
the world of production,” he said. “And it’s all about driving the outcomes manufacturers 
want—from optimizing production and empowering people to building operations 
resilience, driving sustainability and accelerating digital transformation.”

Focusing on technology and services integration

The path forward for Rockwell Automation now is to integrate all the pieces the company 
has long owned along with its more recent acquisitions, rather than looking to add new 
capabilities from the outside in the near term. 

The company’s plan is to drive inefficiencies out by bringing all its technologies together to 
make them easier to apply, design and maintain. “That’s really our focus for the next couple 
of years,” he said. “The opportunity to reduce risk is our best opportunity to make life 
easier [for industry] when it comes to automation implementation,” Moret said. 

Principal areas of focus for Rockwell Automation over the next few years include 
production design, production control and production logistics—particularly as it relates to 
material movement using independent cart technology and autonomous mobile robots. 
Along with that, Moret said there will be a focus on providing software applications that 
“make the most of the data that's a natural byproduct of these automation processes” and 
applying the domain expertise of Rockwell Automation and partner experts to help 
manufacturers “really understand what has to happen on the plant floor through the 
lifecycle of these manufacturing solutions.”

Moret also pointed to the company’s plans to bolster its edge and cloud technologies, 
noting the power of having edge- and cloud-based applications work well together to 
enable a “resilient edge that can serve as the data broker for information moving up to and 
down from the cloud.” This hybrid edge and cloud approach recognizes the realities of plant 
floor operations, he said, because you can't always rely on a persistent cloud connection. 
That’s why having dependable edge capabilities to hold data at the ready and reduce any 
issues with cloud latency is critical.

Moving toward greater autonomy

Looking at Rockwell Automation’s plans to more fully integrate its tech stack, Moret said it's 
ultimately about a “steady drum beat of moving from our traditional source of automated 
control inputs, logic and outputs, and toward something more like autonomy. The key here 
is to have systems in place that can learn [using artificial intelligence]. And we have 
examples of that all the way through our tech stack.”

Based on conversations with customers, Moret said Rockwell Automation believes its best 
opportunities for adding real value with AI is by making it part of existing workflows rather 
than requiring manufacturers to rip out existing processes to implement AI. Doing that is 
just too risky, he said, adding that “risk is the enemy of investment in new technology.”

Examples of where Rockwell Automation has added AI to its traditional automation 
technologies can be seen at the:

  • Sensor level with FactoryTalk Analytics VisionAI — a no-code approach to vision 
    inspection that can improve quality, maximize yield and gain insights from real-time 
    production data.
  • Logic level with FactoryTalk Analytics LogixAI, which continuously monitors 
    production operations to make predictions that enable operators and technicians to 
    stay ahead of product quality issues without having to develop home-grown 
    machine learning algorithms.
  • Asset level to predict equipment failures with FactoryTalk Analytics GuardianAI.
  • Software level using GuardianAI to take information from drives, for example, and 
    bring it to Rockwell Automation’s Fiix computerized maintenance management 
    software and Plex smart manufacturing platform for demand planning. 

“All of these are real world examples of how we’re adding value today by introducing AI to 
make these processes more autonomous,” said Moret.

Under Rockwell Automation’s new integration and autonomy approach, Moret 
acknowledged that the company recognizes that “all the [technology] pieces don't 
seamlessly fit together yet.” But that’s the company’s goal for the next few years, which will 
be helped along with Rockwell Automation’s consulting and integration expertise via 
Kalypso and Knowledge Lens to “help manufacturers better define their business problems, 
and then provide step-by-step approaches to bring all the parts together,” he said. “The 
acquisitions of Kalypso and Knowledge Lens have really catalyzed our whole approach to 
working with customers to help set a plan, understand where they are on their journey, and 
work with them to take the next steps and quantify the benefits.”

About the Author

David Greenfield, editor in chief | Editor in Chief

David Greenfield joined Automation World in June 2011. Bringing a wealth of industry knowledge and media experience to his position, David’s contributions can be found in AW’s print and online editions and custom projects. Earlier in his career, David was Editorial Director of Design News at UBM Electronics, and prior to joining UBM, he was Editorial Director of Control Engineering at Reed Business Information, where he also worked on Manufacturing Business Technology as Publisher. 

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