In this informative podcast, David Greenfield, Director of Content for Automation World, and Sari Germanos, Product Manager North America for B&R Industrial Automation, delve into the drivers behind using simulation technology when building automated machinery and production lines. The two discuss the advantages of simulation for both OEM companies and end-users, including how it accelerates the pace of product development while reducing costs to speed time to market. They also examine different types of simulation and how to effectively apply these to various projects.