The new slogan expresses Mitsubishi Electric’s goal to leverage
automation for the betterment of global society by combining advanced
technology, experience and know-how, and customer support as a
trusted partner. The slogan was developed based on the voices of numerous
Mitsubishi Electric stakeholders around the world, including
customers in the field of industrial automation as well as company
employees involved with Factory Automation Systems. For China in
particular, the global slogan will be followed by a special subphrase
“zizai linghuo”, which is a unique phrase created based on a similar
local phrase meaning free and flexible, to support local understanding
of the global slogan.
In recent years, global society has been compelled to adapt to the
growing needs for work efficiency, digitalization and decarbonization. Under Mitsubishi Electric’s current medium-term business strategy
through the fiscal year ending in March 2026, the company is growing
its factory automation systems business with intelligent manufacturing
solutions and other technological innovations that are enabling
customers to respond to change by transforming their businesses.
Mitsubishi Electric is also developing advanced automation technologies
in other fields to enable global society to respond to pressing
needs for change.
Going forward, Mitsubishi Electric will actively promote its “Automating
the World” slogan to grow its Factory Automation Systems business and
further enhance its brand value.
Automating the World—the story behind
Life has become more complex and to some degree more confusing.
Manufacturing, and from a larger perspective Society, has gone through
huge challenges and resultant changes.
The most impactful have been the rapid adoption of digitalization, the
pressing need to become “sustainable” in all aspects from energy
consumption to pollution reduction, and the need to cope with shrinking
populations in many nations. It is important to address these social
issues in order to realize a sustainable global environment while striving
to realize a safe, secure, and comfortable society that respects all
people.
Despite all these changes it’s comforting to know that there are companies
and partners you can rely on. Mitsubishi Electric has consistently
focused on creating “Changes for the Better” for a vibrant and sustainable society through continuous technological innovation and
ceaseless creativity, and its Factory Automation Systems team are
proudly finding new ways through the application of advanced
technology, sharing know how and actively collaborating with one goal,
to apply and utilize automation for the betterment of all.
This is why we want to clearly state in our global slogan, “Automating
the world”, that we are not only helping a world of industries, but also a
world of societies to apply automation for the greater benefit.
Mitsubishi Electric; “Automating the World” to create “Changes for the
Better” for all.
